Building Better Government Websites: From Strategy to Fulfillment
Using the Web to accomplish Open Government and Agency Mission Goals
A continuing education training workshop focused on strategy and management issues for federal executives, managers and employees who supervise, create and maintain or review government websites .
Agency websites are becoming more critial to achieving a wide range
of mission goals and objectives ranging from communication to service
delivery as well as transparency and open government initiatives. As
the role of websites expands, governance of content and activity
becomes more challenging. The Feb 17th training workshop will address Web Strategy, Governance, Content Management and Web Metrics.
This workshop will help CXOs and their staff, Web managers,
Communications, IT, program managers and Inspector Generals responsible
for supervising, developing, maintaining or reviewing Web sites or
content understand how to manage the expanding roles of websites in
government and at the same time create more effective agency websites.
Major Topics
These topics and learning goals will be covered:
- How to engage senior leadership to understand and drive web strategy
- Crafting an information strategy to enable transparency, participation and collaboration
- Defining a process for internal collaboration and citizen participation
- Creating a framework for setting Web policy and standards to enable transparency, participation and collaboration
- Aligning your agency web policy with the Open Government Directive
- How to enforce web standards without them being a turnoff
- Establishing Web program management to enable transparency, participation and collaboration
- Identifying requirements for tools and technology for a more effective agency web presence
- How an expanded web presence relates to Enterprise Architecture
- Defining the business metrics for validating transparency, participation and collaboration on the web
- Conducting usability testing to ensure transparency, participation and collaboration expectations are met
- Web analytics – collecting, reporting and using data to evaluate Web performance to improve your agency''''s web presence
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